Top Online Mattress
Searching for a top online mattress? Online mattress sales will continue, but the trend is that mattress e-tailers are now coming back to brick and mortar to reduce return rates and high cost of advertising (Google PPC, Facebook, OTT, etc…). Some e-tailers spend 30% of revenue on advertising and have a 15% return rate, so 50%+ of your mattress cost is on advertising, cost of returns and shipping. This compares to 5% advertising, 2% return rate for brick and mortar. Even the 8-10% rent still looks like a bargain.
However, we believe Omni-channel is the best, so we offer mattresses in-store (at same or lower price than manufacturer direct), and we show mattresses on our website that Bright Ideas Furniture mattress buyer has researched and would consider for their home, so we provide info and links to buy direct if you want the web mattress experience. Natural and Organic mattresses are preferred and manufactured in the USA or Europe with more stringent standards.
Happy Shopping using our link to learn more about different online choices and purchase direct. You can also visit our modern Metro Detroit showrooms to see options in person.